From A to Z - The rebranding story of one of our iconic companies

16 September, 2016 by Emily McLean, Expert insights

‘Get really clear on what you stand for and live it!’ These are the words of Z Energy’s CEO, Mike Bennetts, who presented at our Deloitte Private Club in Wellington this month to tell the story behind the birth of Z Energy. Starting out as Shell Oil,…

The Deloitte brand gets a makeover!

16 September, 2016 by Amy Fuller, Announcements

The Deloitte Brand has been the same since 2003 but this year it got a makeover. See why our new brand identity goes beyond just the visual elements and offers a lesson in why branding is more than just pretty graphics - it's about creating an ecosys…

The challenges and rewards of rebranding

16 September, 2016 by Emily McLean, Expert insights

Owner of Humankind, Samantha Gadd, lets us in on her journey to rebrand her business - from the opposition she faced to the advantage it’s now given her in the market place. She is the young businesswoman behind the very successful business, Humankin…

Sophie Gilmour from Bird on a Wire talks leadership

16 August, 2016 by Sophie Gilmour,

As the co-owner of one of Auckland's fastest growing restaurant chains, Sophie Gilmour knows that managing people is both the greatest challenge and also the greatest pleasure of running a hospitality business. Since opening shop in 2012, she's learn…

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